03 MAR 2014 by ideonexus
How to Explain Science
As nearly as I can see, the only secret in popularising
science (or anything else) is remembering what thinking went on
in your head when you first really understood whatever it is
you're now explaining: especially (1) what misunderstandings
needed to be cleared away, (2) what metaphors and analogies
proved helpful, and (3) what reassurance had to be offered. The
effort involved is slight, the benefits great. Among the
potential pitfalls are oversimplification, the need to be sparing
w...Remember what was going on in your head when you first understood the thing.
18 MAY 2011 by ideonexus
Scientists Must Practice Communicating Science
Why should it be hard for scientists to get science across? Some
scientists, including some very good ones, tell me they'd love to
popularize, but feel they lack talent in this area. Knowing and
explaining, they say, are not the same thing. What's the secret?
There's only one, I think: don't talk to the general audience as
you would to your scientific colleagues. There are terms that
convey your meaning instantly and accurately to fellow experts.
You may parse these phrases every day in your...And apply the scientific method to their efforts to determine what works.